Following a rigorous pitch process, Momentum Group, has partnered with nine top-tier agencies to elevate its public image and build further credibility within the financial services sector. This strategic move underscores Momentum Group’s commitment to enhancing excellence and engaging diverse audiences through its marketing initiatives.
The newly appointed agencies include:
- FleishmanHillard: PR and reputation management for Momentum Group, Momentum Health and Multiply
- Flume Digital Marketing: digital agency for Momentum Group
- Grey Advertising: creative agency for Metropolitan
- Mediology: media agency for Momentum Group
- MSL South Africa: PR for various business units within the Group
- M-Sports Marketing: PR for the Metropolitan and Momentum brands
- The Odd Number: creative agency for Momentum
- Rogerwilco Digital: digital CX agency for the Group and
- RVM Communications: PR for various business units within the Group
Each agency brings unique expertise and perspectives to the table, further enriching Momentum Group’s approach to meaningful connections with its stakeholders.
Nontokozo Madonsela, Group Chief Marketing Officer at Momentum Group expressed enthusiasm about the new appointments and ongoing relationships with the appointed companies stating, “I am thrilled to collaborate with these exceptional agencies, each bringing a unique set of skills and expertise to the table. Our strategic partnership signifies our commitment to staying at the forefront of innovation, creativity, and customer engagement, while enhancing our positioning – a dynamic force which is purposeful in driving positive change in the industry.”
“These agencies have been carefully selected for their proven track records, deep industry knowledge, transformation credentials, and shared passion for delivering impact. I am confident that through these partnerships, we are poised to elevate our brand presence and credibility, spark impactful conversations and engage our target audiences on a deeper level. We want to do our part in driving sustainable growth for the Group and to grow our share of voice in the financial services sector,” she said.
Collectively the agencies will support 16 key business brands across the Momentum Group and will focus on brand strategy, design, storytelling, digital marketing, PR and reputation management, media buying, social media management and performance management.
“We thank our previous agencies, for the good working relationships we formed, their excellent work and the results we achieved together.”
Madonsela concludes, “This marks an exciting chapter of our journey and by leveraging the collective expertise of the agencies, we look forward to making more data-driven and insight-led decisions that will drive growth and impact for all our stakeholders”.
In line with Momentum Group’s commitment to transformation (and as a Level One B-BBEE contributor), all agencies were vetted and are aligned to the Groups preferential procurement policies.